This is our first "in house" retail demo design for Fire Tablets @ Amazon. This design contrary to previous solved a number of localization challenges and cost our production budget $0.00. Later myself and another designer were acknowledged for this new design and were told it saved the company close to a million dollars per device, each year. When considering the ambitious product releases @ Amazon this saved the company a small fortune and no doubt justified our two annual salaries;) This technique is still used today, which can be seen at all Best Buys and retail electronic outlets around the globe!