With an objective to " find our brands perspective" we hired a crew under my direction to build us camera rigs that may create a unique style that has not been seen before.  We landed on a perspective that was locked to the arm holding the device POV.  With the test footage I proposed we use these orignaly shot cuts to create an ad.  The type on the screen is to represent what the user interface would show.  Since the phone had not been released yet, we used a stand in device for many of the public street shots, with the intend to composite our actual device later. I helped come up with the riggs as well as directed the liva action and designed camera angles to established desired perspective.

You may also like

Back to Top