credit for this illustration goes to Osiel Gomez. After I had pitched the concept to him he was very excited and quickly able to sketch this on paper. We scanned the artwork and I brought it into Zbrush and did a quick extursion and sculpt from the image for the top of the collumn.
What would take position as the spot's "end card", I designed this and a handful of other similar options we had explored. The column and device were modeled, textured and lit in Cinema 4D, the quick low fidelity layout was done in Photoshop, then ultimatly animated in After Effects to be scored and added to the final edit in Adobe Premiere Pro.