"Outside to play" Kindle FreeTime concept

To highlight "To much of a good thing, can be bad". An advertising message to encourage moderation when it comes to children and video games.

Art Direction, Photography, Writing
This concept I named "Go Outside and Play"  was strictly a very, very low budget a proof of concept "prototype" ad I wrote and shot.  To keep costs down, I casted my kids, friends and family in exchange for good will and gift cards :)  While the idea was very well received and went through multiple rounds of notes, in the end it stayed just a concept, a " fallen soldier " if you will, as it died an honorable death.

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