Device Beauty Shots - ad prototype "animatic" or "rip"

To celebrate our newly designed hardware, in anticipation of its release I created this PROOF OF CONCEPT ( renders, animation, device content on screen is not final).

Advertising, Animation, Computer Animation
While its efforts were appreciated, after being quickly  presented to leadership this super simple "show me dont tell me" aproach did not end up being recieved - as it was seen as not having enough "voice".  So far the brand had invested in a very straight forward aproach.  Maintaining an honest "voice" with the customer is held above all else, as it should.  The idea to be "authentic" and forth comming about how we execute this communication in our messaging is very dialog heavy, with perhpas that same rich in depth explanation our website had taken for so many successful years.  I must also confess the idea of showing a proof of concept at some what of a mid fydelity can be a confusing format.  As it can get too close to looking like a poorly executed un polished finished spot.  In my opinion its possible this also may have suffered form such, an "uncanny valley" of devices issue.

You may also like

Windows Phone UX localization for east Asia
2016
Seinfeld Promo (Emmy Nominated)
2016
KindleFire HD Broadcast ad
2016
"Outside to play" Kindle FreeTime concept
2016
Low-fi ad prototypes, visuals are NOT final
2016
"More to Prime" Amazon Prime Broadcast T.V. spot
2017
Skype call integration to Windows Phone
2017
Vampire Diaries Promo (won Emmy award)
2016
New smart phone teaser Super Bowl concept
2016
"Motel"
2016
Back to Top