Device Beauty Shots - ad prototype "animatic" or "rip"

To celebrate our newly designed hardware, in anticipation of its release I created this PROOF OF CONCEPT ( renders, animation, device content on screen is not final).

Advertising, Animation, Computer Animation
While its efforts were appreciated, after being quickly  presented to leadership this super simple "show me dont tell me" aproach did not end up being recieved - as it was seen as not having enough "voice".  So far the brand had invested in a very straight forward aproach.  Maintaining an honest "voice" with the customer is held above all else, as it should.  The idea to be "authentic" and forth comming about how we execute this communication in our messaging is very dialog heavy, with perhpas that same rich in depth explanation our website had taken for so many successful years.  I must also confess the idea of showing a proof of concept at some what of a mid fydelity can be a confusing format.  As it can get too close to looking like a poorly executed un polished finished spot.  In my opinion its possible this also may have suffered form such, an "uncanny valley" of devices issue.

You may also like

Gear 360 Retail Experience
2016
Kindle - accessory detail page video ( leather cover)
2016
TV
2016
UX -folding mobile interaction design exploration
2016
Amazon FireTV Game Controller detail page video.
2016
"Motel"
2016
FreeTime (time management for kids tablets)
2016
Samsung Gear VR
2016
proof of concept ad prototype
2016
CLOUD RENDERING
2016
Back to Top