Device Beauty Shots - ad prototype "animatic" or "rip"

To celebrate our newly designed hardware, in anticipation of its release I created this PROOF OF CONCEPT ( renders, animation, device content on screen is not final).

Advertising, Animation, Computer Animation
While its efforts were appreciated, after being quickly  presented to leadership this super simple "show me dont tell me" aproach did not end up being recieved - as it was seen as not having enough "voice".  So far the brand had invested in a very straight forward aproach.  Maintaining an honest "voice" with the customer is held above all else, as it should.  The idea to be "authentic" and forth comming about how we execute this communication in our messaging is very dialog heavy, with perhpas that same rich in depth explanation our website had taken for so many successful years.  I must also confess the idea of showing a proof of concept at some what of a mid fydelity can be a confusing format.  As it can get too close to looking like a poorly executed un polished finished spot.  In my opinion its possible this also may have suffered form such, an "uncanny valley" of devices issue.

You may also like

Retail display loop video for demo tablets worldwide.
2016
Vampire Diaries Promo (won Emmy award)
2016
Fire Tablet Retail Demo
2017
Personal project -Interactive storybook
2016
IMDB Sizzle - Amazon
2016
Seinfeld Promo (Emmy Nominated)
2016
CW11 RE_BRAND
2016
Office Promo (won broadcast Emmy Award)
2016
Condo Previz
2016
"More to Prime" Amazon Prime Broadcast T.V. spot
2017
Back to Top