Redesigning the way we do retail display videos ( on device at the point of retail) we designed a much more user centric " experience first" demo, that needed zero localization, working universal for worldwide markets. Animated in After Effects we created this entirely in house with only one other designer to help. As a result between saving on production cost and not requiring any localization our " new and improved" design methods saved our departments cost center over a million dollars on this project alone. This service is required to be done for EVERY new digital product and screen size that ships a year.
While this was NOT the only project our two person team had saved a million + confirmed dollars by creating an alternative lower cost solutions that could produce higher quality results.
In recognition we received a nomination for an internal corporate award... we did not win, but we're honored just the same ;)
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