New smart phone teaser Super Bowl concept

This was a " low fidelity" ad concept I created in Cinema 4D, After Effects and Vray

Animation, Art Direction, Motion Graphics
Our objective was to pitch a concept that could work for a Super Bowl ad, an ad that would have break through potential.  At the time there was no official mention of this products development but much hype around the many rumors of its secret development.  I came up with this idea and created this CG animation to communicate a teaser ad that would "get people talking"... this was one of them.

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